Webinar Series

Discover | Protect | Prepare

Advanced Botnet Research and How to Improve Cybersecurity Communication Through Marketing

Wednesday, December 2nd at 11am PDT | 2pm EDT⁠


Join us to discuss advanced botnets from an active researcher in the field. Networks of attack bots that spread through automated attacks can cause widespread disruption and be used in a wide variety of different types of threats.

In order to help device manufacturers, users, and companies avoid attacks like botnets, it is important to bring cybersecurity information to a wider audience. We will also discuss how marketing techniques can be used to guide the distribution of cybersecurity information and help get the correct information to the right people.


Advanced Botnet Research and How to Improve Cybersecurity Communication Through Marketing

December 2nd at 11am PDT | 2pm EDT

Our Speakers

Erez Turjeman 

Maria Rousan

Security Researcher and Software Engineer, Barracuda Networks 

Erez Turjeman is a security researcher and a software engineer at Barracuda Networks. Prior to Barracuda, he worked on various embedded systems at SeaPTec and Cisco, and he continues to help Barracuda in building secured software components and services to serve our wide varieties of customers. As part of the Barracuda Labs organization, he focuses his research on networked systems from IoT devices to cloud infrastructure. Identifying vulnerabilities in devices and the operating ecosystems they belong to is Erez's passion. Lately, Erez has utilized various tools and techniques to track, identify, and analyze the malicious threats in network and application security protection contexts. Erez holds a B.Sc. in Computer Science from the Hebrew University.

Co-Founder, Maika Global

Maria is a veteran marketing professional and messaging guru with a Masters Degree in International Business from the University of Wollongong, and two decades of campaign experience. She currently heads Maika Global, an international marketing and business development agency specializing in the cybersecurity industry. Her core strategy for Maika Global was to focus on market research, analytics, and ROI metrics for campaigns, allowing clients to see the fruits of their messaging in real time – a service offered by very few media agencies. The approach has paid off, quickly distinguishing Maika Global in the global marketing sector and attracting clients such as Port53, and Australia's TLR Communications, creator of the global Cyber War Games roadshow.

Prior to Maika Global, Maria ran Black Iris, serving clients such as Adidas, Landmark Group, and the American College of Dubai. Currently based in Dubai, UAE, Maria served as a judge in the Ro'ya (“vision” in Arabic) female-empowerment competition run by MasterCard and the Dubai Business Women Council (DBWC), which is part of the Dubai Chamber of Commerce.

Previous Speakers

Fleming Shi

Chief Technology Officer at Barracuda

Fleming joined Barracuda in 2004 as the founding engineer for the company’s web security product offerings, helping to create the first version of Barracuda’s message archiving product and paving the way for expansion into new content security product areas. As Chief Technology Officer, Fleming leads the company’s threat research and innovation engineering teams in building future technology platforms to deliver continued success in our security and data protection products. He has more than 20 patents granted or pending in network and content security. Previously: ehit, Velosel, Ebrary Fun Fact: First computer was a Commodore VIC-20.

Debby Hindus

Executive Co-Director at HealthGrid Alliance

Debby Hindus is the Executive Co-Director of the HealthGrid Alliance, a nonprofit dedicated to “healing the world,” starting with technologies to address Covid safety in the new normal. Also a Venture Partner and Mentor at F50 Elevate, she is a serial entrepreneur in Silicon Valley who specializes in complex new ventures. Debby directed marketing at Zentera, a cybersecurity startup, and previously co-founded Rapport, Inc., an early multiprocessing chip company. She is a strategist and technologist with deep hands-on startup, business and technology research experience. Debby also has taught at Stanford and Harvard, and as Executive Director of Entrepreneurship at Cogswell College, she designed and put in place the college’s first graduate-level program. She holds an M.S. from the MIT Media Lab and a computer science undergraduate degree from U. Michigan. 

Daryl Pfeif

Co-Principal Investigator, Cyber Sleuth Science Labs

Daryl Pfeif is the Founding Partner of Digital Forensics Solutions (GotDFS.com) and CEO of Digital Security Associates (GotDSA.com). Since 2004, she has been actively engaged in digital forensics and cyber security, supervising forensic and data breach investigations, security audits and analysis, training, research and software development. Daryl is also a founding Board Member and the COO of DFRWS.org, a volunteer-driven non-profit organization that coordinates international knowledge sharing and collaborative activities for leaders in education, government, and industry to address emerging challenges and to advance the science in DFIR research and practice. Daryl’s most recent endeavor is the Cyber Sleuth Science Lab, (CyberSleuthLab.org) an initiative founded in 2016 to empower young women and other underrepresented youth to pursue careers in DFIR and related fields.

Mark Cummings

CTO at Bace Cybersecurity Institute

Mark Cummings Ph.D. has been lucky enough to be involved in every technical revolution in the last 45 years – both the successes and the failures. His goal for the next ten years is to help navigate through these challenging times - helping people avoid past mistakes and achieve the full promise of our rapidly evolving technology/business/social landscape. He is currently involved in a number of projects including Orchestral Networks, where he is the inventor of the patented technology behind the company’s products, and Bace Cybersecurity Institute where he is a Founding Member and Chief Technology Officer. Mark holds a Ph.D. in Information Systems from Tohoku Imperial University in Japan, an MBA in Communications Management from Wharton, and a BA, in Broadcast Communications Arts from San Francisco State University. Mark is based in Silicon Valley.⁠



Avanced Botnet Research and How to Improve Cybersecurity Communication Through Marketing

December 2nd at 11am PDT | 2pm EDT